With hundreds of millions of active users, Facebook has tremendous marketing potential for any business, big or small. But not all fan pages are equal, and only a relative few can be counted as a resounding success. Why do some Facebook business pages fail and what mistakes should you avoid?
Some costly mistakes that page admins may make are:
- Not updating often enough. If they don’t see you in their News Feed, they probably won’t remember you. Fans are busy and they aren’t going out of their way to check your page. Post updates daily if you can, or as often as you can post engaging content.
- Not delivering the goods. Fans shouldn’t be taken for granted. A page admin should keep them happy with giveaways and fun things to do. Plan events, contests and games. People are only to willing to waste their time for some fun and interaction. Even better, give away some goodies for nothing. If it pays to be your fan, they will stay!
- Not listening to customers. The days of big-name companies and celebs snobbing their fans are over. These days, the faceless masses rule and it’s not just because of reality TV. On Facebook, the voice of common user is the loudest and most powerful. Listen to what they say.
- Not asking questions. Often the quickest way to seize fans’ attention is by asking questions. Post questions that are related to your business or product. Like, if you own a restaurant, ask about favorite food stuff. If you sell baby toys, ask what their kids like to play with or what their favorite children’s games are.
- Not being social. Everything Facebook is social. If you don’t churn out content that people would want to like, comment on and share with others, your fan page won’t succeed. You want to create content that spreads over the social network (in a good way) because that way, word about how awesome your page is also spreads.
Yes, the world’s largest social network has immense potential. But it is also a highly competitive field. To earn the benefits of a successful fan page, you need to market it aggressively and effectively. Especially if you are a David up against Goliath businesses.