The kids’ food and beverage market has been defined by America’s increasing concern regarding childhood nutrition and obesity, especially in the last couple of years. The recession brought about an adverse but extensive impact on the route of the market.

Presently, the US Kids Food and Beverage industry is on the verge of a breakthrough and as per the market research publisher Packaged Facts, by 2015 the Food and Beverage market will ascent by 40%.

In a prepared announcement, Don Montuori, the publisher of Packaged Facts stated that even though the food market of kids got some appeal after the turn-of-the-century, it could not attain the needed capacity of progressive development because of recession. He also said that in the next few years till 2015, there would be fabulous sales growth with exceptional increase of food and beverage products designed and marketed for kids in and out of their drink holder.

The report on Packaged Facts identifies the kid’s food market comprised of numerous product segments and categories as comprehensive as well as complex. When a food item satisfies the following three prerequisites i.e. if it has a taste that kids love, the nutrition that kids require or the entertainment that kids crave, the food item is categorized as kids’ food. Ideally, the product would have all of the above characteristics through packaging, formulation and marketing.

The assessment of Packaged Facts clearly denotes that the retail sales of kids’ food attained $10 billion mark by 2010 end, which includes sales from all channels of retail segment. There is also a growth of 25% from 2005. The market classification as indicated by the report consists of eight sectors, frozen foods, dairy products, beverages in cup holders, cereal, produce, meals (shelf-stable), snacks (salty and sweet) and other.

The frozen foods segment constitutes 23% of retail sales with turnover of $2 billion. Presently it’s the biggest and foremost in kids’ food. Beverages and dairy products dominate the next two spots respectively. The frozen foods are the largest among kids sector mainly because of its subcategory ice cream, the well-liked item of both parents and kids particularly when it stars characters from the cartoon world such as Disney or Nickelodeon. The suitably packaged aseptic juices and juice drinks in pouches and boxes make beverage segment immensely popular. In the dairy section, yogurt the snack that kids enjoy the most tops the list.